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Firefox vs. Internet Explorer
Clash of the Titans!
Yes, you heard it here first. If Internet Explorer doesn't
make some serious changes in short order they'll face certain
extinction to the hands of Firefox. Why you ask? Isn't it
obvious?
Is Firefox The IE Killer?
In order to answer that question we'll need to take a little
trip down internet memory lane. Our first stop is the home
of Linux founder Linus Torvalds. You see, Linus had this crazy
idea that he could build a better OS than what was currently
available and amazingly he did. Then he opened up his source
code and the open source development movement was born. Open
source affords anyone anywhere the ability to contribute to
a development project or to download and use an application
or source code absolutely free of charge. Many a software
company lost a fortune due to the open source movement and
scores more individuals have benefited from it so needless
to say, it's quite a controversial subject with software firms
and developers alike.
Fast forward 10 or so years and you'll see several other
micromovements that look and smell an awful lot like the open
source development movement. The most important difference
with these new movements is the fact that they aren't just
for developers; they're for the average joe and the Tiny Tims
of this world. What are these relatively new micromovements?
Forums, Wikis and blogs.
What do Forums, Wikis and Blogs have to do with Internet
Explorer becoming extinct?
Well, in order to answer that question we must look at one
other area the open source development movement has involuntarily
impacted, API's or application programming interfaces. They
allow a developer to access data or processes they would otherwise
not be able to access. APIs allow developers to grab book
and author information from Amazon.com and allow developers
to see what the most popular blogs are as seen by Technorati.
There are dozens more cool apis and tools built around those
apis but the fact of the matter is that APIs are changing
the way businesses research and implement new features by
allowing them to connect with their users while at the same
time conducting free research & development.
That's where Firefox, Mozilla foundation's latest browser
comes in. It's the IE killer! Firefox's source code is open
and there is a standing invitation for anyone who's interested
to write code that enhances Firefox's already robust list
of features.
When a developer writes a piece of code for Firefox it's
known as an extension. Currently there are 178 and the list
is growing all the time. These extensions aren't just colorful
skins there much more. In fact, they're the key reason Firefox
is my browser home. They're saving me time and money by encapsulating
functionality I could only get before from various web sites
and software. Now instead of going over to the w3c to validate
an html page I just right click on the page, select Web Developer
then HTML Validation and I'm automatically using the w3c validator
to find all the errors on a single page. Or I could just hit
ctrl + shift + v and do the same thing in a single keystroke.
That's possible because I downloaded the Web Developer extension
from the firefox site.
Here are some other cool features I could never easily do
with Internet Explorer (in its current state) or without installing
5 different toolbars filled with features I'll never use.
- Switch user agents and pretend I'm Googlebot or Yahoo's
Slurp to detect cloaking.
- Easily read an rss feed.
- Pretend I'm a user in Argentina to see if Google serves
up the Polar Bear Logo down there too.
- Disable the referer info when browsing.
- View all the http headers a server returned when I clicked
on a link.
- View the source code for a site in a neatly formatted
text editor that's color coded.
- Show all the anchors in a page.
- Show all the heading tags in a page and in the order they're
rendered.
- Validate a page's css.
- View a page's style sheets.
- Disable cookies, java, images, etc... all with a single
right click.
- Save specific sessions / visits on a web site.
- Delete my downloads after viewing them.
The list goes on and on but here are a few key factors that
may foreshadow the defeat of IE in the browser war.
- Firefox has generated incredible brand loyalty by allowing
average folks to contribute extensions to its evolution
as a browser / internet application. By opening the hood
and letting developers peek inside, they're making Firefox
better. Not only is this making Firefox the better browser
but it's also building the type of brand loyalty you can't
buy. This is something Microsoft may never been able to
accomplish with its current business model (not they would
want to anyway).
- Mozilla extended this grass roots approach about getting
users involved down to the development of the Firefox Logo.
Selecting the design team of SilverOrange to create the
new logo, who then recruited John Hicks of Hicks Design,
was a stroke of genius. Small companies run by individuals
demonstrating the less fluff more stuff attitude and less
is more approach to design / layout / media. This immediately
seeded Firefox into the roots of bloggers across the web.
- Mozilla is making our lives easier by allowing us to use
Firefox as much more than just a web browser. It's a validator,
backlink checker, web developer tool wizard and more. This
saves me time and with the tight schedule I keep, that's
a huge advantage over IE.
- Extensions are easily downloadable and arranged in a way
that makes them easy to find. Even better still is that
I can see who contributed an extension, when and what other
people's rating of that extension is. Mozilla is giving
credit to the little people that are making their product
better and Microsoft doesn't like to touch little people,
they're icky.
- Firefox is capitalizing on the API wave and user generated
content (open source) wave hitting the internet today. Combine
that with a strong product that will only get stronger and
you have a solid case for the death of IE.
- With the creation of the SpreadFirefox website and the
amount of community feedback they're getting, the brand
loyalty levels are insane.
That being said, it's also important to note that Firefox
is a voluntary download. Meaning, I have to want it in order
to get it on my machine. Internet Explorer ships out standard
with the Windows operating system and that may very well be
enough to foil the death of IE. However, good things have
a way of coming to the forefront of society and my money's
on Firefox. I don't believe Microsoft can mount a campaign
strong enough to deny Firefox its place on our systems but
I could be wrong. If you think about it though, that's MSFT's
business model.
"Find the best and brightest and if you can't buy or
hire them then we build a better mousetrap and use our existing
infrastructure to bombard the marketplace with it. Sure we'll
take a pr beating for it but that's what we hired Scoble for."
All kidding aside, its going to be an interesting 2005 on
the Firefox vs. IE front. I'm not the only one talking about
it either. Even BoingBoing is commenting on it. Here are some
stats on the emergence of Firefox as the IE killer.
About the Author - Jason Dowdell
is a technology entrepreneur and operates the Marketing Shift
blog.
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